Creative3 Pitch 101 Webinar
Today, I logged into the Creative3 Pitch 101 Webinar, hosted by Philippe Ceulen of QUT Creative Enterprise Australia (CEA). This was my second go at attending this event. I originally signed up for the physical workshop that took place in QUT Kelvin Grove. But it was not to be and so I was grateful for the webinar 2nd chance!
While I attended a few Startup Weekends, I always seem to miss the pitch workshops. Mostly because I wasn't going to be the one doing the final pitch and usually there was something else that needed to be done while the workshop was on. I also missed to the pitch afternoons that were part of pre-events. As a result, this was my first time I got an extended presentation on pitching.
I am not going to recap everything Philippe covered, but I wanted to highlight three resources that Philippe highlighted. Namely, the Only 10 Slides You Need in Your Pitch which remains the gold standard for pitching but that Philippe extended by two slides. I did take a screenshot of Philippe's slide list but I can't find it. But I know the last slide was "contact" and we had a discussion about how it's important to make sure the contact slide contains up to date information. Might seem like a small thing but the early life of startups is about transitions. So it's not unusual to find broken websites and emails that bounce. Unfortunately, every failure to connect is potentially a lost opportunity. So the "contact us" slide is very important.
The other two resources Philippe shared were around the need to tell a story. I think we all know that most humans are not good with facts and figures but we do remember stories. Whenever pitching is mentioned, the "tell a story" aspect is always emphasised. But Philippe made the explicit connection to the dramatic structure, using Figure 1.
Being a fiction writer who is actively writing a fantasy novel, I am of course familiar with the dramatic structure. But I didn't think about trying to think of a pitch in that context. To that end, Philippe pointed us to "The mountain pass, the berries and the princess" by Alan Jones, who is an entrepreneur in residence at QUT's accelerators. I am looking forward to reading the article.
So yes, Pitching 101 as an afternoon well spent, in my opinion! To finish this post off, I'll just mention that the workshop was held to promote and get potential participants ready for Creative3 Pitch competition. I am keen to see how the event unfolds. It should be fun!