I was waiting for waiting to implement a few more features before launch the first advertising campaign for the Tea Tracker. However, fellow attendees of the App Marketing Meetup pointed out to me that with 352 million mobiles running Android. I shouldn't worry too much about making a bad first impression. So I went ahead and created a Facebook Ad campaign for the Tea Tracker. Also, a Facebook page to complement the Ad campaign.

For the Ad, I had it run for about three weeks last month. I set a lifetime budget of $200. I narrowed down the demographics to people who were interested in tea. I also filtered for people in countries known for heavy tea consumption. According to Facebook, the ad reached 474,423 people. Not bad for $200 but what about the return on investment?

The return wasn't great, but that is understandable given that the Tea Tracker is a very specialised app. I did increase my lifetime downloads by 120 people. But did not retain most of them. But that's understandable because, again, this is a specialised app for the niche market of boutique tea drinkers. But I am glad I tried running a Facebook Ad campaign. It'll be useful experience for when I do have an app with a wider potential audience.

The biggest outcome from the Ad campaign was the creation of the Tea Tracker App Facebook page because I did get likes to the page. It's only 25 people but there is potential for the page to grow, but only if I provide worthwhile content. To that end, I am writing reviews of the teas I drink. Publishing them on Medium and cross-posting them on Facebook. I have two reviews up already and hope to review a new tea each week. Who knows, the reviews might lead to more downloads and engagement for the Tea Tracker!