Search Engine Optimisation (SEO) has become something of a buzzword that many people are aware of but very few people seem to understand. Places like Airtasker are filled with requests that are some variation of "I need SEO." But with no explanation or understanding if they mean they want their website tuned to have a high SEO score or if they want to undertake SEO marketing. SEO tune-up of a website involves a few hours of work to make sure Google has an easy time indexing the site. SEO marketing is an ongoing effort that can be very expensive.

However, the lack of understanding of SEO but the vague feeling that it is something necessary has to lead to the situation that many people are falling prey to unscrupulous "experts." The so-called "black hat" SEO tricks that artificially boost Google ranking but lead to long-term issues with Google penalties is rife! The other pitfall is spending a lot of cash generating content. But the content in question, not generating any benefits. Either because it didn't drive eyeballs to the website it was designed to promote or because the visitors to the page were not becoming customers. In short, SEO can be a black hole of time and money for the unwary.

SEO content marketing can spread a brand and keep it in people's minds. I mean, I find myself visiting Domain a few times a month just because stories from their news section keep appearing in my Facebook feed. I'll certainly Domain if and when I need help with real estate. Of course, I keep going back to Domain because their articles are interesting and good. Good content like that can be expensive to produce. Even with online job boards offering up writers and infographic designers for reasonable costs. Still, I do think SEO content based marketing is worth pursuing.

For my part, when I built this website, I made sure to ensure that this website was optimized to make it easy for Google robots to index it. Squarespace, of course, made life easy and I am grateful for that. I paid less attention to SEO when I built the website for my company. This was because I wanted the website up as a placeholder while I worked to get apps released on the Google Play Store. Now that I have a few apps up, I am starting to layout marketing plan. This includes tuning my company website. But also, looking at setting up separate websites for each of my apps and using said the website for focused marketing. At this stage, I would probably generate all my content myself. That could be an interesting task. Especially for the Tea Tracker. I am looking forward to researching different types of teas so I can write about them!